Collections statement

• Medical history and family medical history
• Fertility assessments and test results
• Genetic information and screening results
• Infectious disease screening
• Mental health and counseling records
• Pregnancy outcomes
• Information about donor-conceived children
• Ethnicity or racial origin
• Religious beliefs
• Sexual orientation or practices
• Philosophical beliefs about treatment

• Contact information (name, address, phone, email)
• Date of birth and relationship status
• Emergency contacts
• Medicare and health fund details
• Billing and account information

• All donor health information
• Donor physical characteristics
• Donor ethnic background and personal information
• Donor-recipient matching information
• Information released to donor-conceived persons (as required by law)

• Partner medical information
• Surrogate information

• Medicare/private health fund details
• Billing or account details

• Consultation recordings (with consent)
• Phone call recordings
• CCTV surveillance footage

• Location information (if enabled)
• IP address and device information
• Website and app usage information
• Website tracking pixel and cookie data, including advertising identifiers used for retargeting
• Behavioural signals (such as mouse movement and timing) used for bot and fraud detection

We use your personal information to

• Verify your identity, manage your treatment, and coordinate care with your fertility care team and referring healthcare professionals
• Send appointment reminders, treatment updates, completing forms and follow-up communications via secure digital platforms, email, SMS, or postal mail, and to obtain and manage your treatment consents

We use your information to improve the level of care, service and support we provide through activities such as:

• Monitoring and reviewing call recordings, online chats and other business activity for quality assurance, training and compliance purposes, including to improve AI-generated summaries of calls
• Allowing staff to refer to recorded consultations or transcriptions to ensure accuracy and continuity in your care

We use your information to manage our operations through activities such as:

• Sharing your treatment for review by an advisory committee including but not limited to Medical Advisory Committee, Human Research Ethics Committee
• Processing billing, Medicare claims, private health insurance reimbursements and managing outstanding accounts
• Handling complaints, incidents, and insurance related matters
• Sharing necessary information with service providers who support our operations or assist in delivering your care
• Maintaining accurate records for licensing, accreditation, risk management and quality assurance purposes
• For administrative, marketing, planning, product or service development, quality control and research purposes of Genea and its related bodies corporate

Where required, we use your personal information to comply with the law, including our regulatory obligations, including to:

• Complying with legal obligations, including disclosures required by courts, government agencies, or statutory bodies (e.g., public health reporting, donor information, notifiable diseases)
• Providing limited identifying information to regulatory bodies such as the Reproductive Technology Accreditation Committee (RTAC) for confidential review
• Submission of de-identified patient and treatment information to be recorded in the Australia and New Zealand Assisted Reproductive Technology Database (ANZARD). This ANZARD information may be used for population analysis, research projects, and the publication of our success rates. This information may be further supplied to other government and statutory bodies, all in compliance with regulatory requirements. In all these cases we remove any information that personally identifies you

Sometimes we combine information we have about you and other patients, for example patient treatment results, to use this information:

• To help us understand trends in patient treatment
• To analyse the data and help clinicians and embryologists to make predictions
• Improve our business and services we offer
• Improve the quality of our data
• Develop services that better meet our patients needs
• Understand and manage our risks better

We use information collected through website tracking pixels and cookies to:

• Protect our website and forms from bots, malicious scripts and spam
• Host and operate our website, forms, and embedded video and podcast content
• Manage your cookie consent preferences
• Understand how visitors use our website, to improve content and performance
• Show you targeted advertising about our services and measure the effectiveness of our advertising campaigns, including retargeting. See ‘website tracking, cookies and pixels’ below for the specific tools we use and how to opt out

Sometimes we de-identify your personal information, use non-identifying information from your medical file for data analysis, research or marketing purposes and may send this overseas.

We also will use de-identified data to help us analysis how our advertising is performing.